Solid social media game marketing tips from Riot Games

James G. Cole

Developers know that social media marketing can be exhausting. There are a billion platforms you have to manage, each with its own quirks, workflows, and best practices. There’s the growing user awareness of the social media algorithms, the never-ending torrent of content to compete with, and overwhelming amount of negative comments. […]

Digital PR Strategy: Building a Kickass Campaign

James G. Cole

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science Monitor, Get City Dealz, Harlequin Enterprises, Parents magazine, Search Engine Strategies (SES) Conference & Expo series, Southwest Airlines, and Rutgers University. […]