Novartis unveils new focused strategy, underpinned by eight potential multi-billion dollar peak sales brands & deep pipeline, at Meet the Management event

James G. Cole

Transformation to pure-play Innovative Medicines company nears completion Focusing strategy on five core Therapeutic Areas, key technology platforms, and the US Advancing eight in-market brands with multi-billion dollar peak sales potential and prioritizing pipeline to focus on high-value NMEs Continuing to deliver growing sales, Core Op Inc, and cash flows […]

Hyundai Motor America Selects Lopez Negrete Communications as its Hispanic Marketing Agency of Record

James G. Cole

Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences FOUNTAIN VALLEY, Calif., Aug. 11, 2022 /PRNewswire/ — Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage […]