Digital PR Strategy: Building a Kickass Campaign

James G. Cole

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science Monitor, Get City Dealz, Harlequin Enterprises, Parents magazine, Search Engine Strategies (SES) Conference & Expo series, Southwest Airlines, and Rutgers University. […]

Hyundai Motor America Selects Lopez Negrete Communications as its Hispanic Marketing Agency of Record

James G. Cole

Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences FOUNTAIN VALLEY, Calif., Aug. 11, 2022 /PRNewswire/ — Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage […]