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How to design marketing strategy for the metaverse era, Marketing & Advertising News, ET BrandEquity

Representative image (iStock) By Anupam NarulaThe Covid-19 pandemic accelerated the adoption of digital technologies and tech companies have taken this a step further to enhance the user experience, ultimately converging with the concept of the Metaverse- a concept coined by Neal Stephenson in the year 1992. Although the term Metaverse […]
How to design marketing strategy for the metaverse era, Marketing & Advertising News, ET BrandEquity