How To Level Up Your Digital Marketing Strategy

James G. Cole

It’s no secret that the modern world has gone digital. As usual, the business and commercial world is at the forefront of this recent digital revolution. It’s reached the point now where having a digital presence is necessary for a successful business venture. 

Whether you run a small business or a larger company, you likely understand the need to make yourself accessible to more customers. The internet is the best way to do this, as many people prefer to conduct business online. A business website is a fantastic avenue to reach your customers, and some businesses even use the online marketplace as an alternative to a physical store. 

A business website also allows you to take advantage of digital marketing strategies, which can both reach new customers and encourage existing ones to return to your business. Here are some ways to level up your digital marketing strategies.

Digital Advertising

The traditional and most obvious method of marketing is advertisements. Physical advertisements, like billboards and newspaper or magazine ads, are still popular. Advertisements work by making customers aware of your business by essentially plastering your brand out there.

An advertisement can be generic, simply drawing attention to your brand and what your business can do. Or it might be more focused on a specific marketing campaign or promotion. For example, if you’re offering a deal, then you might advertise this to make people more likely to buy your product while it’s on offer.

Digital advertising works in much the same way as physical advertising. For example, adverts can pop up on the internet when someone is browsing or reading something else. Or an advert might appear on social media while someone is scrolling.

Advertising is a good way to draw attention to your business, but it’s not the only marketing tool that you have. As it’s such an obvious technique, some people dislike adverts and find them intrusive. It’s important to not overdo the adverts and to make sure that your advertisement draws the line between catching the eye and not being annoying. 

Content Marketing

Content marketing includes a wide variety of marketing techniques that are designed to be educational, entertaining, and valuable to your target audience. The most common kinds of content marketing out there include blogs and articles, which should be readily available on your website.

By including blogs, websites, and other forms of content on your website, you make your website more attractive to potential customers. The most obvious advantage is that customers enjoy reading something that they find useful and interesting. Your content should always be relevant to your product or service so that it appeals to your target audience and so that it can impact your sales.

People buy things from people that they like. In a physical store, this might be a friendly salesperson who tells you about the product, offers to help, and improves your shopping experience while providing a human touch to the shopping experience. On an online store, you have the same opportunity to provide this human touch and improved experience with your content.

For the best results, your content should be engaging and useful. You can use your blog or articles to directly advertise your products or services, but you should do so in a way that instructs your customers. For example, a website that sells fishing equipment and tackle might include a website about the best kind of fishing rod and bait for a certain fish. This is both informative and gives you a chance to sell specific products. 

The primary purpose of your content should be to help your customers and to build brand awareness in an interesting way. While content marketing might generate sales, this isn’t the main reason to use it. 

Another content marketing strategy that can improve traffic to your website and attract more customers is SEO (search engine optimization). SEO involves techniques that are designed to improve your website’s ranking on SERPs (search engine results pages), which in turn makes it much easier for people to find your website.

One way to do this is by integrating keywords into your content. Keywords are words or phrases that someone might enter into a search engine. The SERP will favor webpages that include those keywords. Another way to use keywords is by adding backlinks to your web pages, which link to both your website and others. This makes it easier for search engines to find your web page, again increasing the likelihood of them appearing higher on SERPs. 

A blog or series of articles provides plenty of opportunities to use these techniques in a subtle way. People like something that’s convenient, so they’re more likely to buy your product or service if they can easily find your website. Also, if they enjoy your content, then they will see your business as an authority, meaning that they’re more likely to trust your product or service as well as your content.

Social Media Marketing

Social media marketing is one of the newer digital marketing techniques that has taken off in recent years. As more and more people have started to use social media, more and more companies have seen social media as an opportunity to reach people.

As mentioned before, many businesses will put advertisements on social media so that people will see them while scrolling through their social media feed. However, it’s also beneficial for companies to create a social media profile and generate posts of their own right. This works in the same way as content marketing.

If your company’s social media page includes entertaining and engaging content, then people may willingly follow you. This means that they can also see the other content you put up there, which includes promotions and other marketing campaigns. 

Social media offers a rare opportunity to interact directly with customers and potential customers, answering questions and even playing a role in customer service. If someone has a complaint, then you have a way to respond and smooth over the complaint. Likewise, if someone appreciates your product or service, then they have a public way to say so. 

Some companies even use social media as a quick market research tool, as you can rapidly get the thoughts and opinions of your customer base on certain subjects. This can allow you to constantly improve your services and learn more about what your customers really want. 

Social media is a digital world in and of itself, providing opportunities to advertise your products, launch marketing campaigns, conduct market research, and interact directly with your customers. It also allows you to solidify your brand and your brand’s message with each social media post. Customers can readily reach you through social media, making customer service easier for both parties. 

Video and Animations

Videos and animations might play a part in all of the digital marketing strategies mentioned above, as well as some others. You are likely familiar with video advertisements, particularly television commercials or even internet ads that play a short video to capture the attention of any potential customers. 

One thing that makes videos especially easy to notice is that, while an image might attract the eye, a video includes moving images and often sound as well, which draws attention even more. Even if you don’t include sound, people are more likely to spot something that moves over a static image, no matter how interesting it is. This is how video advertisements can be so effective.

Videos also play an important role in content marketing and social media marketing. While many people enjoy reading articles, blog posts, and social media posts, others find videos far more engaging and easier to pay attention to. 

Vlogs are a fantastic way to personalize your content, as your customers can immediately associate your business with a human. Whether your vlogs are led by you or by another member of staff, people can put a face and a voice to the brand. This can have a surprising impact on how likely they are to purchase your product or service.

Another useful thing about videos is that people can see the product or service for themselves, and can then see a demonstration of how useful it can be for them. If you are trying to teach the viewer something, they can take in more information via a video than they could through plain text, as it engages more of their minds.

One fantastic option for advertising, instruction, and social media marketing, is to use animations. An animation can be even clearer than a live video, which makes it a great tool for explaining concepts through imagery. Animation is also more engaging and can come across as more professional, especially if you use a skilled animation studio to create your animated content. 

No matter what you use videos and animations for, make sure that you take advantage of them and that you make sure that your content is high quality. Professional video content will make your brand seem more competent and reliable. 

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