How To Level Up Your Digital Marketing Strategy

James G. Cole

It’s no secret that the modern world has gone digital. As usual, the business and commercial world is at the forefront of this recent digital revolution. It’s reached the point now where having a digital presence is necessary for a successful business venture.  Whether you run a small business or […]

SME guide to B2B marketing

James G. Cole

If you’re responsible for marketing within a small or medium-sized enterprise (SME), you will be fully aware of its importance. This handy guide will help you use the right strategies and channels to promote your business effectively. You’ll probably be re-assessing your marketing strategy in light of recent economic events. […]

Bitly Expands Leadership Team With Hiring of Chief Marketing Officer, General Counsel; Promotion of Chief Product Officer and Appointment of New Board Member

James G. Cole

Bitly Continues Significant Investment in Key Areas of the Business Including DE&I, Women Now Serving as Majority of Global Leadership Team NEW YORK, Sept. 22, 2022 /PRNewswire/ — Bitly Inc., the world’s leading connections platform, announced today the hiring of two key leadership roles; Tara Robertson as Chief Marketing Officer […]

Contently Names Dawn DiLorenzo as New Head of Marketing

James G. Cole

NEW YORK, Sept. 22, 2022 (GLOBE NEWSWIRE) — Contently, Inc., an industry-leading content marketing platform, announced Dawn DiLorenzo as Head of Marketing. She will oversee the company’s brand awareness, lead generation, and sales enablement initiatives while joining Contently’s executive team. “We had an incredibly extensive talent search, and once I […]

Novartis unveils new focused strategy, underpinned by eight potential multi-billion dollar peak sales brands & deep pipeline, at Meet the Management event

James G. Cole

Transformation to pure-play Innovative Medicines company nears completion Focusing strategy on five core Therapeutic Areas, key technology platforms, and the US Advancing eight in-market brands with multi-billion dollar peak sales potential and prioritizing pipeline to focus on high-value NMEs Continuing to deliver growing sales, Core Op Inc, and cash flows […]