Sponsored Content A marketing strategy is essential for your business to grow Regardless of the industry, having a marketing strategy is essential for your business to grow. When done right, not only does it help create brand awareness, it will also help you generate leads and convert viewers to customers. […]
Marketing
New RollWorks Survey Confirms Marketers Rely on Account-Based Marketing to Drive Pipeline and Revenue Goals
Intent, advertising, and other forms of ABM engagement comprise nearly 90% of priorities for B2B marketers SAN FRANCISCO, Sept. 30, 2022 /PRNewswire/ — Account-based marketing platform RollWorks, a division of NextRoll, today announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study […]
Instagram Shares New Tips on How to Use Instagram Reels for Marketing
This could be a big help if you’re looking to incorporate Reels into your Instagram strategy this holiday shopping season. As part of its new series of updated how-to guides, Instagram has also launched a new, 23-page overview of how brands can use Instagram Reels for promotion and community building, […]
Campaign marketing 101: Here’s what to expect | Election Coverage
The 2022 general elections are now less than three weeks away, as mail-in ballots will be mailed out to voters in Colorado the week of Oct. 18. When we were students in the 1960s, election campaigns were dominated by the three major television networks — CBS, NBC, and ABC — and […]
Organic Marketing and Paid Advertisements Are Both Useful. Here’s How to Choose If and When to Use Them.
Both organic marketing and paid ads are strategies that can help brands across all industries reach more customers and improve sales. If used properly, organic marketing and paid advertisements can open up countless growth opportunities and help build brand recognition, even if you’re in a crowded industry. Today, we will […]
How to Use Memes To Transform Your Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. At least two-thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% […]