Winners CarParts.com, italki, LendingTree, Malwarebytes, Slickdeals, Sweetwater, Udacity, Zumper, and 14 West acknowledged for fulfillment in customer-centric, AI-powered campaigns throughout advertising and marketing channels
SAN FRANCISCO, Sept. 1, 2022 /PRNewswire/ — Blueshift, the main Good Hub platform for clever buyer engagement, in the present day introduced the winners of its Omnies awards celebrating the modern methods entrepreneurs are hyper-personalizing connections at scale. The 2022 Omnies award winners had been introduced on the firm’s annual Engage convention, held Aug. 31 in San Francisco.
“The Blueshift Omnies acknowledge impactful initiatives that create moments of wow for patrons throughout each touchpoint utilizing related cross-channel campaigns, AI-powered personalization, wealthy buyer information, and extra,” stated Vijay Chittoor, CEO and co-founder of Blueshift. “The Omnies winners are advertising and marketing innovators, trailblazers, leaders, rising stars, and mentors. We’re proud to have fun their inspirational approaches to supercharge advertising and marketing.”
The next organizations have pushed change and worth for his or her enterprise by leveraging the facility of clever buyer engagement throughout channels and have been acknowledged because the 2022 Omnies award winners of their classes:
- Orchestration Class Winner: Zumper
Zumper’s mission is to modernize the rental expertise for renters and property homeowners by making renting an house as simple as reserving a resort. Zumper makes use of AI-powered suggestions to attach renters with the appropriate listings. Even with tens of millions of listings, Zumper caters to the distinctive preferences of every particular person renter, orchestrating sturdy buyer journeys throughout e-mail, SMS, and push notifications.
- Advertising and marketing with AI Class Winner: CarParts.com
Utilizing the newest applied sciences and design ideas, CarParts.com makes it simple for drivers to buy the elements they want and get their automobiles again on the highway. The corporate makes use of AI-powered suggestions to floor the appropriate auto elements for every buyer from over 800,000 SKUs. CarParts.com offers customized product and content material suggestions to every consumer primarily based on their automobile 12 months, make, and mannequin, in addition to real-time web site behaviors.
- New Rising Star Class Winner: Sweetwater
Sweetwater is the #1 on-line retailer of professional audio and music devices in the US, serving over eight million music makers. As a brand new Blueshift buyer, Sweetwater has got down to construct a data-driven advertising and marketing technique. Targeted on partaking interactions throughout a number of touchpoints all through the shopper lifecycle (e-mail, net, in-app, social), Sweetwater goals to supply customized suggestions for every consumer.
- New Rising Star Class Winner: Malwarebytes
Malwarebytes brings cyber-protection to everybody, serving to to maintain its prospects free from on-line threats. Malwarebytes’ technique focuses on making a unified expertise for patrons, leading to improved engagement, retention, and adoption. Since onboarding with Blueshift, Malwarebytes has been capable of improve its email-able buyer base, e-mail open charges, and engagement, as effectively improve current advertising and marketing campaigns and launch new campaigns.
- Modern Marketing campaign Class Winner: italki
italki offers a complete language expertise for anybody who needs to be taught a brand new language in a personalised and genuine means. One in all italki’s modern advertising and marketing campaigns focuses on recommending compelling content material to college students primarily based on their studying language and distinctive studying journey. By bettering the marketing campaign’s audience, template, and suggestion scheme, the marketing campaign resulted in a major improve in income.
- Engagement Class Winner: Slickdeals
Slickdeals is the place 12 million savvy consumers uncover and share nice offers. Slickdeals kicked off a advertising and marketing program to incentivize present and new customers to have interaction with the group. Utilizing segmentation, Slickdeals has been capable of goal energy customers and new customers primarily based on frequent behaviors and curiosity indicators to create lookalike audiences. This program elevated engagement and transactions by over 65%.
- Engagement Class Winner: Udacity
Udacity is on a mission to upskill the world’s workforce by the facility of data. By creating 1:1 customized interactions and triggering real-time messages, Udacity has continued to extend pupil engagement.
- Strategic First-Occasion Knowledge Class Winner: 14 West
14 West is a enterprise providers agency with a world mindset. 14 West Tech & Media Options gives a variety of services for publishing within the digital age. 14 West works with affiliate publishers to accumulate first-party information throughout many manufacturers. With this wealthy information, 14 West has gained a greater understanding of their prospects to personalize omnichannel journeys for elevated engagement.
- Strategic First-Occasion Knowledge Class Winner: LendingTree
LendingTree is a web based mortgage market for numerous monetary borrowing wants together with auto loans, residence loans, small enterprise loans, private loans, pupil loans, bank cards, and extra. The corporate additionally empowers prospects with skilled steering and monetary well being hints and suggestions. LendingTree makes use of first-party information to energy a real omnichannel setting, leveraging orchestrated triggers throughout all touchpoints, together with e-mail, cellular, SMS, unsolicited mail, and paid media viewers syndications.
Every class had many spectacular submissions. Along with the winners, these chosen honorees demonstrated advertising and marketing excellence of their classes:
- Orchestration: ClearScore, Chatbooks, Sew Repair
- Advertising and marketing with AI: discovery+, Tradera, Skillshare, vouchercloud
- New Rising Star: PRADCO, Zark
- Modern Marketing campaign: WayUp
- Engagement: James Allen
- Strategic First-Occasion Knowledge: BIGGBY COFFEE
San Francisco-based Blueshift helps manufacturers ship related, related experiences throughout each buyer interplay. The Blueshift cross-channel advertising and marketing platform makes use of patented AI know-how to unify, inform, and activate the fullness of buyer information throughout all channels and purposes. By way of unified information, cross-channel orchestration, clever decisioning, and unmatched scale, Blueshift provides manufacturers all of the instruments they should seamlessly ship 1:1 experiences in real-time throughout the whole buyer journey. Blueshift has been acknowledged within the 2021 Deloitte Expertise Quick 500™ record as one of many quickest rising know-how firms in North America.
For extra info go to blueshift.com.