Big businesses trumpet ESG credentials. Scrutiny is on the rise

James G. Cole

As the 2020s progress, discussions about climate change, the environment and issues related to equality and diversity are at the forefront of many people’s minds. The corporate world is no exception, with banks, energy producers and a host of other major businesses keen to trumpet their sustainability credentials through advertisements, […]

Guest Post: Evolve your digital marketing…

James G. Cole

The travel industry has seen the most troublesome period on record throughout the past two years with the global sector reporting a loss of $4.5 trillion in 2020.  From the entire collapse of all travel at the start of the pandemic to the uncertainty of its return, customers’ attitudes are […]